Soulace is a female exclusive sneaker publication. This publication is the first of its kind, aimed at the more than 5000 female members of this culture. Currently the only publications in existence are directed towards a male demographic (as this is a male dominate culture). The project consists of a full mail-out press kit and media release, AD spec sheet and request for sponsorship, business card, poster/flyer teaser campaign, web blog {www.soulacemagazine.com} as well as a full 60 page publication with completed articles and images. This project was made possible with the help of female sneaker heads across Canada and the USA.