Fatima Travassos’ work uses the structures of mass media aesthetics and guerilla style milieu to communicate messages about sustainable fashion. “Ingeo™ - Ingredients from the Earth” is a press release package aimed at mass manufacturers and designers of apparel. It promotes the worlds’s first and only man-made fiber created from 100% annually renewable resources—not oil. Hence the entire package is composed of earth-friendly materials.
The educational message within demonstrates how positive change is both possible and feasible starting with the textile/fashion industry. The package contains a T-shirt made from 100% Ingeo™, allowing the recipient to experience how Ingeo™ fiber guarantees the same performance and aesthetic appeal of traditional fibers, while providing the added benefits of being environmentally responsible and technologically innovative. “Only when a garment fits with one’s beliefs, is it truly a perfect fit.”